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What We Do?
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Overview
We produce highly scalable business solutions, with your success as
our main objective. We accomplish this by focusing
on the three single most important business growth
aspects: defining and reaching your prospects,
prospect conversion and customer retention.
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Prospect |
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Convert |
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Retain |
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Retain: Analysis |
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Overview |
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Analyzing site visitor behavior through traffic
analysis, usability studies and interactive
polling. Recommending and making site and
application adjustments to improve usability and
user experience. |
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Analysis Details |
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Getting prospect to view your site and make
purchases is only half the value of your web site.
Learning how your users interact with, use, and
navigate your information makes up the second half
of the value of your site.
By monitoring what pages a single user visits or information they
access during a session on your site, you can begin
to understand what they are looking for. They may
have found your site looking for one product, but
may find other product you have more fitting or
compliments their original inquiry. Amazon has an
excellent example of this. When you look at the
details of a specific book, you are offered other
recommendations based upon what other visitors have
looked at and purchased along with the current book.
This is a calculated move on Amazon’s part. By
presenting these extra selections, they either sell
another book or get you to find an alternative to
your first find that may not necessarily have met
all your needs.
Traffic analysis also allows you to see what products or services
are driving visitors to your site and what is not.
This can help you to evaluate product selection and
placement on your web site.
Usability studies can greatly increase the conversion and retention
of your prospect. Understanding how a visitor views
your site can help you to adjust layout and content.
If you could find the perfect layout location to
sell a product wouldn’t you want to use it? Every
aspect of a sites visit is up for analysis. The
color, navigation, imagery, and layout effect how
users perceive your company. Taking the time and
effort to make the experience more pleasant,
informative and efficient tells your visitor that
you care about their experience and you want to do
business.
Interactive polling is an excellent opportunity to get feedback
from your visitors even when a sales transaction is
not made. Polling helps you to learn who your
visitors truly are and why they are on your site.
You may find that an entirely new market exists for
a product that you were not aware of.
By analyzing how visitors interact, view and navigate your website,
you learn about your customers and your market. You
can make site adjustments and product placement
choices. You can make suggestions to your customer
or place a product where the customer is most likely
to notice it. Analysis is crucial to an effective
web marketing strategy. |
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