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What We Do?
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Overview
We produce highly scalable business solutions, with your success as
our main objective. We accomplish this by focusing
on the three single most important business growth
aspects: defining and reaching your prospects,
prospect conversion and customer retention.
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Prospect |
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Convert |
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Retain |
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Reaching your Prospects:
Corporate Identity |
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Overview |
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Establishing a conceptual and visual identity
that corresponds to the defined direction of the
company.
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Ensuring consistency across all media.
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Establishing corporate guidelines for
cohesiveness of any future developments.
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Corporate Identity
Details |
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Establishing a conceptual and visual identity is
vital to creating an effective corporate
identity. Your image must relate to your product
or service offerings. A business that sells hot
dogs will have a more effective image and
identity using elongated rounded rectangles in
its imagery than using triangles and squares.
Maroons, browns and yellows would be more
effective than greens and blues.
Once established, the imagery should be consistent across all forms
of media. The colors, shapes and symbols should
be universally identifiable regardless if it
appears on television, in a magazine or on the
web. McDonalds and Burger King are great
examples of effective imagery across media
platforms. They both consistently use logos,
color schemes and shapes across their television
commercials, printed materials and websites.
This consistency builds their corporate identity
and allows viewers of these mediums to readily
identify their brands.
Guidelines should be set to ensure consistent use of corporate
imagery across mediums. These guidelines should
define logos, fonts, layout, colors, slogans and
more. These guidelines should govern proper
usage of corporate identity materials in
letterheads, newsletters, brochures, web sites,
videos, and more. These guidelines should be
revisited and revised periodically to ensure
effective and comprehensive use. This allows the
corporate identity to easily adapt to new
products and campaigns in the future.
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